Google Ads
Google Ads for Dentists, Managed Against Booked Consultations
Dental paid search is expensive ($20–$50+ top-of-page clicks) — which makes unmanaged Google Ads expensive, not Google Ads wrong.
We manage dental Google Ads against one number: cost per booked consultation.
Fit
Who this is for
- Practices that need inquiries now while SEO compounds
- High-ticket treatments where the case math supports paid search
- Owners with existing campaigns spending without attribution
Cost
The honest cost math
Top-of-page clicks cost $20–$50+ (Google Keyword Planner, US, 2026). What matters isn’t cost per click — it’s cost per booked consult.
Budget guidance: $2,000–$5,000/mo ad spend in competitive markets (separate from management). Management in engagements from $1,500/mo.
Monthly reporting of spend, cost per inquiry, and cost per booked consult.
Included
What’s included
- Account audit first (written)
- Campaign structure by treatment intent with dedicated landing pages
- Proper conversion tracking (calls, forms, bookings by keyword/ad)
- Landing-page alignment
- Negative keyword discipline
- Follow-up integration
Strategy
Google Ads + SEO: why we recommend both
Ads buy immediate visibility; converting search terms become dental SEO targets; shared tracking and reporting keep both honest.
FAQ
Google Ads for dentists FAQs
How fast do Google Ads work?
30–60 days of optimization; emergency campaigns can produce faster.
What's a good cost per lead?
Depends on the treatment — benchmark against booked-consult cost, not clicks.
Can you fix our existing campaigns?
Audit first, then optimize or rebuild.
Is there a minimum ad spend?
No fixed minimum — but honest budget guidance: “$500/mo in a $40-CPC market buys ~12 clicks: not a campaign, a lottery ticket.”
How do we start?
Book the audit; bring ad access for a mini-audit.
