Industries we work with.
We work with local businesses that serve local customers. Each industry gets the channels that match how its customers search and decide, so a plumber and a nail studio won’t get the same plan.
Four channels
- Local SEO: Google Search & Maps
- Google Ads: people searching now
- Meta Ads: Facebook & Instagram
- TikTok Ads: short videos
Home Services
Someone with a burst pipe calls whoever shows up first in Maps. So Maps visibility and search ads come first.
Emergency and “near me” searches. The phone call is the sale.
Busy in heat waves and cold snaps: repairs, installs, tune-ups.
Storm and replacement searches, plus before-and-after photos.
Service-area searches for repairs, panels and installs.
Seasonal jobs that sell on photos and local reviews.
Urgent “I have a problem” searches, plus recurring plans.
Repeat bookings. Reviews decide who gets hired.
Searches tied to a move date, and lots of quote shopping.
Legal & Professional
Clients do their homework before they call. Reviews, credentials and showing up for the right searches win the consultation.
Practice area + city searches, and “lawyer near me”.
The tax-season rush, plus advisory work all year.
Local quote searches. Being known in town helps.
Agent and neighborhood searches. Listings sell on photos and video.
Beauty & Personal Care
Visual, local and built on regulars. Social video and Maps reviews fill the book.
Style searches, plus your work shown off on social.
“Barber near me” and walk-ins.
Treatment searches, gift-card seasons and offers.
Nail art that does well on social, plus local bookings.
Food & Hospitality
People find restaurants on Maps and in their feeds. Photos, reviews and short videos fill tables and rooms.
The Maps 3-Pack, your menu on Google, and reviews.
Getting found by the neighborhood, plus social posts.
“Hotels near …” searches, plus social campaigns with good photos.
Automotive
Repairs are urgent and local. Detailing and car sales are visual. Search catches the demand; social creates it.
“Auto repair near me” plus searches for specific jobs.
Before-and-after videos do well in feeds.
Inventory and brand searches in your area.
Retail & Repair
People check Maps before they visit a store. Local search and store-visit campaigns bring them in.
“Phone repair near me” is about as classic as Local SEO gets.
Plan and phone searches from people ready to visit.
People find products on social and in local search.
Fitness
People pick a gym by location, feel and the trial offer. Social video and Maps reviews get the sign-ups.
“Gym near me” and membership offers.
Class schedules, intro offers and community posts.
Kids and adult classes. Parents search close to home.
Education & Childcare
Parents compare carefully. Reviews and showing up clearly in local search count most.
Subject + city searches, busiest at the start of term.
“Daycare near me”, reviews and tour bookings.
Local program searches and seasonal sign-ups.
Catch demand first. Then create it.
Different industries buy in different ways. Here’s how we decide what to recommend.
Local SEO
For any business people find on Google Maps or with “near me” searches. It’s the groundwork everything else sits on.
Google Ads
When people search because they need help now, and one booked job pays for plenty of clicks.
Meta Ads
When your service sells on photos, offers or word of mouth. Reaches local people on Facebook & Instagram.
TikTok Ads
Google Ads catch people already searching. TikTok reaches them before they search.
If you serve local customers, we can probably help.
Not sure which channels fit your business?
Book a free strategy call. We’ll look at your business and your competitors, and suggest where to start.