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HEALTH Healthcare SEO

SEO and marketing for healthcare practices.

We help practices get found by local patients on Google Search and Maps, earn reviews, and turn those searches into booked appointments. Tracking is set up so patient information stays out of ad platforms.

What every program includes

  • Local SEO & Google Business Profile
  • Privacy-safe review generation
  • Condition & treatment content
  • Google, Meta & TikTok Ads where policy allows
  • HIPAA-conscious tracking & reporting
Why healthcare is different

Patients don’t shop like customers.

Picking a doctor is personal, and the marketing is regulated. A plan built for a pizza shop won’t work.

They search the symptom

“Knee pain,” “toothache,” “anxiety therapist.” The practice name comes later, if at all.

Trust decides it

Reviews, credentials and clear answers on insurance and cost count for more than any ad.

Privacy comes first

Pixels, call tracking and audiences have to be set up so no patient information reaches ad platforms.

Strict ad policies

Google and Meta limit healthcare targeting and claims, and some services need certification first.

Specialties

Pick your specialty.

Each one has its own searches, patient questions and rules, so each gets its own page.

Healthcare

Dental

Our full dental program: Dental SEO, Dental Google Ads and Dental Implant Marketing.

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Healthcare

Orthodontics

Braces and aligners, with separate paths for parents and adult patients.

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Healthcare

Chiropractic

Back pain and sciatica searches, new-patient specials, insurance vs. cash.

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Healthcare

Physical Therapy

Direct-access patients searching by injury, and the insurance question.

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Healthcare

Med Spa & Aesthetics

Botox, filler and laser searches, inside strict ad rules.

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Healthcare

Dermatology

Medical and cosmetic patients, each sent to the right page.

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Plastic Surgery

Long research cycles, procedure pages and board rules.

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Mental Health & Counselling

Therapists and group practices, with privacy built into the setup.

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Optometry & Eye Care

Exams, contact lens fittings and vision plan questions.

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Urgent Care

“Open now” and “near me” searches, location by location.

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Primary Care & Family Medicine

New-patient status, insurance and choosing a provider.

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Pediatrics

Expecting parents, meet-and-greets and after-hours questions.

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Podiatry

Heel pain, bunions and diabetic foot care searches.

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Orthopedics & Sports Medicine

Joint, procedure and sports injury searches.

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Fertility Clinics

IVF and egg freezing, with cost questions and privacy first.

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Addiction & Rehab Treatment

LegitScript-certified advertising and honest admissions pages.

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Home Health & Senior Care

Adult children searching for a parent, county by county.

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Veterinary

Emergency and routine searches, and pet owner reviews.

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Our process

How it works.

Five steps, adjusted for each specialty.

01

Audit

We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.

02

Tracking, set up carefully

Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.

03

GBP, site & reviews

We fix gaps in your profile, build service and location pages, and set up review requests after appointments.

04

Content & campaigns

Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.

05

Monthly report

A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.

How we handle compliance

Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.

  • HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
  • No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
  • LegitScript certification obtained where platforms require it, such as addiction treatment

This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.

FAQ

Healthcare SEO questions.

Are you HIPAA compliant? −
We set up tracking and campaigns so no protected health information goes to analytics or ad platforms. Whether you need a BAA depends on your setup, so your compliance team should review it with us.
Do you guarantee new patients? +
No. We commit to defined work, clear tracking and honest reporting. We never promise patient numbers.
How long does healthcare SEO take? +
Local SEO usually takes 60 to 120 days to move. Ads can bring inquiries within a few weeks.
Do you work with multi-location practices? +
Yes. Each location gets its own Google Business Profile work, location page and tracking.
Who approves content? +
You do. We draft clinical content and your team signs off before anything is published.

Want more patients booking in?

Book a free strategy call. We’ll look at how patients find you today and where you’re losing them.

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