Fertility marketing that’s clear and kind.
Choosing a fertility clinic is one of the most personal decisions people make, and most spend months on it. We help your clinic give the clearest, most honest answers, and we keep patient privacy protected throughout.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
What fertility patients need from you first.
Clear answers on cost, in a tone that doesn’t feel like a sales pitch.
It’s personal
People want empathy and straight answers. Hard selling drives them away.
Cost is the big question
Treatment costs, insurance coverage and financing are often what holds people back.
Long research
Patients compare clinics, doctors and options for months.
Sensitive ad rules
Platforms restrict targeting and messaging around fertility and reproductive health.
What we do for fertility clinics.
Local SEO
Pages for IVF, IUI, egg freezing and fertility testing, plus doctor pages, by location.
Google Business Profile
Services, provider profiles and consult booking.
Reviews & reputation
A careful approach to reviews that puts privacy first.
Content
Treatment explainers, cost and financing pages, and “what happens at the first consult” guides.
Paid ads
Google Ads on treatment searches. Meta Ads used carefully, within policy, with no sensitive targeting.
One team, one report
One team for SEO, content, ads and reports, measured by consult requests, with nothing tracked that touches health information.
From first search to first consult.
Our five steps. For fertility, cost and financing content usually comes first.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Privacy and compliance for fertility marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- No retargeting based on fertility page visits
- Messaging never implies we know anything about a person’s health
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Fertility marketing FAQs
Can you advertise IVF on Meta? −
Do you publish success rates? +
What do you measure? +
When do consult requests start coming in? +
Be the clinic that answers honestly.
Book a free strategy call. We’ll look at how your cost and treatment pages compare with other clinics nearby.