Med spa marketing that books treatments.
People shopping for Botox or laser hair removal compare a few places on price, photos and who’s holding the needle. We build a page for each treatment and run social ads that stay inside Meta and Google’s health and beauty rules.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
The hard parts of med spa marketing.
It’s a crowded, visual market with strict ad rules.
Everyone sells the same treatments
Clients search “lip filler [city],” not “med spa,” and they check three or four places.
Ad rules are tight
Meta and Google restrict before-and-after photos, body-image claims and some prescription drug names.
Discount hunters
Promo-only campaigns bring in one-time bargain seekers who never rebook.
Who is the injector?
Clients want a name, credentials and a face before they book.
What we do for med spas.
Local SEO
A page for each core treatment: who it suits, what to expect, aftercare, and how to book.
Google Business Profile
Treatment services, injector credentials, photos of your actual space, and booking links.
Reviews & reputation
Reviews that mention the treatment and the provider, requested after follow-up appointments.
Content
Treatment comparisons, aftercare guides and honest “what affects the price” pages.
Paid ads
Meta and TikTok Ads built inside health and beauty policies. Google Ads on treatment + city searches where allowed.
One team, one report
One team for SEO, content, ads and reports. We measure booked treatments, and rebookings where we can track them.
How we bring in clients who come back.
Our five steps, with extra time on creative, because social does a lot of the work here.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Ad policy and compliance for med spas
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- Before-and-after images used only with written consent and where platform policy allows
- Prescription drug brand names in ads handled per Google and Meta policy
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Med spa marketing FAQs
Can we run Botox ads? −
Do you make the ad videos? +
Will you run discounts? +
How fast do social ads work? +
Fill the book with clients who rebook.
Book a free strategy call. We’ll look at your treatment pages and what your competitors are running.