Marketing for therapy practices, done discreetly.
People often look for a therapist on a bad day, sometimes late at night. We help your practice show up clearly, explain how getting started works, and keep client privacy protected the whole way.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
Why therapy practices are different to market.
Trust and privacy come before anything else.
Private, sensitive searches
People need to feel safe before reaching out, and nobody wants their search following them around the internet as ads.
Fit matters
People look for a therapist who handles their issue, uses an approach they trust, or shares their background.
In-network or not?
Questions about insurance and fees stop a lot of people from booking.
Strict ad and privacy rules
Platforms won’t let you target by mental health status, and tracking can’t leak client information.
What we do for mental health practices.
Local SEO
Pages for specialties and approaches (anxiety, couples, trauma, teen therapy, telehealth) in each area you serve.
Google Business Profile
Counseling categories, services, telehealth availability and a clear way to book.
Reviews & reputation
Privacy first. No pressure on clients, and replies never confirm someone is a client.
Content
“How to start therapy,” fees and insurance pages, and clinician bios that help people choose.
Paid ads
Google Ads on service + location searches, with no sensitive-category targeting. Meta Ads used carefully and within policy.
One team, one report
SEO, content, ads and reporting handled together, measured by consultation requests and never by anything that identifies a client.
How new clients find you.
Our five steps. For therapy practices, the tracking setup in step 2 is stricter than anywhere else.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Privacy and compliance for therapy practices
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- No retargeting based on visits to sensitive service pages
- Review practices follow your licensing board’s ethics guidance
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Mental health marketing FAQs
Can you advertise therapy on Meta? −
Do you ask clients for reviews? +
Do you work with group practices? +
How long does it take? +
Make it easier to reach out.
Book a free strategy call. We’ll go through how people find your practice now, and what might be putting them off.