More eye exams on the schedule.
Routine exams, contact lens fittings, dry eye: people pick an eye doctor close to home, and they usually check their vision plan first. We make your practice the easy choice in Maps and search.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
What independent eye care practices are up against.
Mostly chains with bigger budgets. You can still win locally.
Big-box optical
Retail chains own the generic searches and a lot of the ad space.
“Do you take my vision plan?”
Patients filter by vision plan before almost anything else.
Specialty care stays hidden
Dry eye, myopia control and kids’ exams rarely get their own pages.
Frames and medical care mixed up
When eyewear promos and medical eye care share one message, both get muddled.
What we do for eye care practices.
Local SEO
Pages for exams, contacts, pediatric eye care, dry eye and other specialties, for each location.
Google Business Profile
Optometrist category, the vision plans you accept, hours and booking links.
Reviews & reputation
Review requests after exams and eyewear pickup.
Content
Vision plan explainers, “how often should I get an eye exam,” and guides to your specialty services.
Paid ads
Google Ads on exam + location searches. Meta Ads for new frame collections and seasonal offers.
One team, one report
One team for SEO, content, ads and reports, judged by booked exams.
How we fill the exam schedule.
Our five steps. For optometry, getting your vision plans onto your profile and site is usually an early fix.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance for eye care marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- Medical eye care pages reviewed by your optometrists before publishing
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Eye care marketing FAQs
Can you compete with retail chains? −
Do you promote eyewear? +
What do you measure? +
How long does SEO take? +
Win the “eye doctor near me” search.
Book a free strategy call. We’ll check how you show up next to the chains in your area.