More consults for braces and aligners.
Parents and adults spend weeks comparing orthodontists before they book a consult. We help your practice give the clearest answers, from the “braces near me” search to the consult on your calendar.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
Why ortho patients are hard to win.
It’s a long, expensive decision, and often two people (parent and teen) are making it.
Two different buyers
A parent booking for a 13-year-old and an adult paying for their own aligners ask different questions. One page can’t answer both.
Lots of comparing
Aligners vs. braces, cost, how long it takes, monthly payments. Patients compare several practices on all of it.
Leaning on referrals
Plenty of practices get most patients from general dentists and barely show up in search on their own.
Consults that go cold
Someone fills in the consult form on a Tuesday night. If nobody calls back until Friday, they’ve booked somewhere else.
What we do for orthodontic practices.
Local SEO
Pages for braces, clear aligners, teen and adult treatment, each tied to your city and “near me” searches.
Google Business Profile
Orthodontist category, treatment services, photos of the office and team, and posts timed for back-to-school.
Reviews & reputation
Review requests on debond day and at other milestones, plus reply templates.
Content
Straight comparisons (aligners vs. braces), how long treatment takes, and how payment plans work.
Paid ads
Google Ads on treatment searches. Meta Ads to reach parents in your area.
One team, one report
One team runs your SEO, content, ads and reports, and all of it is measured in booked consults.
From first search to consult.
Our usual five steps. For ortho, step 4 means separate campaigns for parents and adults.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance in orthodontic marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- Before-and-after smiles published only with written patient consent
- Ads aimed at parents and adults, never at minors
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Orthodontic marketing FAQs
Should we market to parents or adults? −
Do you run referral programs with general dentists? +
How long until we see more consults? +
Can you help with our existing dental SEO? +
Let’s fill your consult calendar.
Book a free strategy call. We’ll look at how parents and adults find orthodontists in your area.