Orthopedic marketing, joint by joint.
Orthopedic patients search by joint, injury or surgery, and a lot of them pick a specialist before they get a referral. We build the procedure and condition pages, reviews and campaigns that reach them first.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
What orthopedic practices are up against.
Hospital budgets, long decisions and very specific searches.
Every joint is its own market
Knee, hip, shoulder, spine and hand each have their own searches and competitors.
Hospital systems
They take most of the generic orthopedic searches.
Long surgical decisions
Joint replacement patients research outcomes, recovery and surgeons for months.
Walk-ins and sports injuries
Ortho urgent care and sports medicine need quick, phone-friendly ways to get seen.
What we do for orthopedic practices.
Local SEO
Condition, procedure and surgeon pages for each joint and specialty, tied to locations.
Google Business Profile
Practice and provider profiles, services, and ortho urgent care hours.
Reviews & reputation
Review requests after recovery milestones.
Content
Recovery timelines, surgery vs. non-surgical options, and sports injury guides.
Paid ads
Google Ads on procedure + location searches and ortho urgent care terms.
One team, one report
One team for SEO, content, ads and reporting, measured by consult requests per service line.
How we bring in joint and injury patients.
Our five steps. For orthopedics, we usually plan the content one joint at a time.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance for orthopedic marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- Outcome claims checked against medical advertising rules
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Orthopedic marketing FAQs
Can you promote individual surgeons? −
Do you market ortho urgent care? +
What do you report on? +
How long does SEO take? +
Show up for your best procedures.
Book a free strategy call. We’ll go through your procedure pages, joint by joint.