Pediatric marketing parents can trust.
Plenty of parents pick a pediatrician before the baby is born, usually after reading reviews and going to a meet-and-greet. We help your practice show up in those searches and make that first visit easy to book.
Searches parents make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
How parents choose a pediatrician.
Slowly and carefully, and often before the baby arrives.
Decided before birth
Expecting parents research months ahead, often through meet-and-greets.
Parents want details
Your approach, availability, after-hours care, and whether the doctor seems kind.
Unclear new-patient policies
If the website doesn’t say you’re accepting new patients, parents assume you aren’t.
Ads can only reach parents
Platforms restrict targeting minors, and parents expect more privacy.
What we do for pediatric practices.
Local SEO
Pages for newborn care, well visits, sick visits, after-hours options and each location.
Google Business Profile
Services, new-patient messaging, hours and a link to book meet-and-greets.
Reviews & reputation
Review requests to parents, with replies that protect privacy.
Content
New-parent guides, “how to choose a pediatrician,” and insurance pages.
Paid ads
Google Ads on parent searches. Meta Ads to expecting and new parents nearby, within policy.
One team, one report
One team for SEO, content, ads and reports, measured by new families who book.
How new families find you.
Our five steps. For pediatrics, the meet-and-greet is usually what we push hardest.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance for pediatric marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- No audiences built on children’s data. All targeting is aimed at adult parents
- Children’s photos used only with guardian consent
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Pediatric marketing FAQs
Can you advertise to expecting parents? −
Do you promote meet-and-greet visits? +
What do you measure? +
When do new families start calling? +
Be on their list before the baby arrives.
Book a free strategy call. We’ll look at what expecting parents in your area find when they search.