PT marketing for patients who skip the referral.
More patients now look for a physical therapist before they have a referral, or without one at all. We help your clinic show up for the injuries people search for, answer the insurance question up front, and make booking an evaluation easy.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
What holds PT clinics back.
Most clinics are great at treating patients and not set up to be found by them.
Relying on doctor referrals
When referrals slow down, many clinics have no search presence to fall back on.
“Do you take my insurance?”
Often the first question, and one that’s surprisingly hard to find answered on clinic websites.
They search the injury
ACL, rotator cuff, low back pain. Not “outpatient orthopedic physical therapy.”
Lost between the call and the first visit
A slow callback or a long intake form, and they book with the clinic down the road.
What we set up for PT clinics.
Local SEO
Pages for injuries and specialties (sports, post-surgical, vestibular, pelvic health) for each location.
Google Business Profile
A profile per location with services, insurance notes, hours and a booking link.
Reviews & reputation
Review requests at discharge and at milestones, with reply templates.
Content
Direct-access explainers for your state, insurance and cash-pay pages, and recovery guides.
Paid ads
Google Ads on “[injury] + [city]” searches. Meta Ads for sports and active-lifestyle programs.
One team, one report
SEO, content, ads and reporting, all pointed at booked evaluations.
How we fill your evaluation slots.
The process we follow. For PT, the audit includes checking how easy you are to book from a phone.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance for PT marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- No condition or diagnosis data sent to ad platforms
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
PT marketing FAQs
Can patients see us without a referral? −
Do you work with multi-location clinics? +
What do you report on? +
How long does it take? +
Get found before the referral.
Book a free strategy call. We’ll show you which injury searches you’re missing in your area.