Marketing for patients who take their time.
Surgical patients read reviews, study galleries and compare surgeons for months. They book a consult once they trust you. We build the procedure pages, reputation and ads that get you there.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
Why surgical marketing is slow.
Nobody books a tummy tuck on impulse.
Months of research
Reviews, galleries, surgeon comparisons. All of it long before anyone calls.
Every procedure is its own market
Rhinoplasty and tummy tuck searches have different competitors and different questions.
Strict platform and board rules
Before-and-after images, body-image claims and testimonials are all restricted.
Consults that don’t book surgery
The quality of consults, and the follow-up after them, matters as much as the number.
What we build for surgical practices.
Local SEO
A page per procedure covering who it suits, recovery, risks, what drives the cost and the surgeon’s credentials.
Google Business Profile
Procedure services, surgeon profiles and office photos.
Reviews & reputation
Review requests after recovery milestones. Replies never reveal patient details.
Content
Recovery timelines, procedure comparisons and financing explainers.
Paid ads
Google Ads on procedure + city searches. Meta Ads within cosmetic procedure policies.
One team, one report
One team for SEO, content, ads and reports, judged on consults that turn into surgery dates.
From first search to surgery consult.
Our process, set up for a long decision. The content step carries more weight here.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance for plastic surgery marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- Galleries and testimonials used only with written patient consent
- Claims checked against your state medical board’s advertising rules
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Plastic surgery marketing FAQs
Can we show before-and-after photos in ads? −
Do you guarantee consultations? +
How long before consults come in? +
Who approves content? +
Be the surgeon they end up trusting.
Book a free strategy call. We’ll compare your procedure pages with the other surgeons patients are looking at.