Primary care marketing that grows your panel.
People pick a family doctor and stay for years. First they need to know you exist, that you’re accepting new patients and that you take their insurance. We make all of that easy to find.
Searches your patients make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
Why independent practices get overlooked.
Big systems show up first, and smaller practices leave key details off their pages.
“Are they even taking new patients?”
Patients often can’t tell from the website or the Google profile.
Insurance or membership
Network status (or DPC membership details) decides the click.
Choosing a provider
Patients want to pick a doctor by background, language or focus.
Health systems everywhere
The big systems own the generic searches.
What we do for primary care practices.
Local SEO
Service, provider and location pages with clear new-patient and insurance details.
Google Business Profile
Profiles for the practice and each provider, accepted plans, new-patient messaging and booking links.
Reviews & reputation
A steady flow of review requests after visits.
Content
New-patient guides, insurance or membership explainers, and preventive care pages.
Paid ads
Google Ads on “accepting new patients” and provider searches in your area.
One team, one report
SEO, content, ads and reports handled together, judged by new patients who book.
How we add patients to your panel.
Our five steps. For primary care, new-patient and insurance info usually needs fixing first.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Compliance for primary care marketing
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- Patient portal and scheduling tools tracked without passing PHI to analytics or ads
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Primary care marketing FAQs
Do you work with direct primary care (DPC) practices? −
Can you promote individual providers? +
How do you track new patients? +
How long does it take? +
Let patients know you’re taking new ones.
Book a free strategy call. We’ll show you what patients see when they search for a family doctor nearby.