Vet marketing that brings in new pet owners.
Pet owners pick a vet close to home and tend to stay for years. But the first search is often an emergency: “emergency vet open now” with a sick dog in the back seat. We help you show up for the routine searches and the urgent ones.
Searches pet owners make
Google Maps (Local 3-Pack) · “Near me” · City-based searches
What makes vet marketing tricky.
Two very different kinds of search, and chains with bigger budgets.
Emergency vs. routine
Urgent searches need your hours and phone number right away. Routine care needs trust and easy booking.
Corporate groups
Consolidated vet chains are spending heavily on search and ads.
“How much will this cost?”
Pet owners want a rough idea of prices and wellness plans before they call.
You can’t take everyone
Some clinics need more dental or surgery cases, not more of everything.
What we do for vet clinics.
Local SEO
Pages for wellness, dental, surgery, urgent care and the species you treat, by location.
Google Business Profile
Veterinarian category, correct hours, services and booking links.
Reviews & reputation
Review requests to pet owners after visits, with reply templates.
Content
Wellness plan explainers, new puppy and kitten guides, and service pages.
Paid ads
Google Ads on urgent and service searches. Meta Ads to pet owners nearby.
One team, one report
One team for SEO, content, ads and reports, measured by new client calls and bookings.
How new pet owners find you.
Our five steps. For vets, accurate hours and the emergency path come first.
Audit
We look at your Google Business Profile, website, reviews and competitors, and at how patients find you today.
Tracking, set up carefully
Call tracking numbers, form and booking tracking by source. No patient information goes to analytics or ad platforms.
GBP, site & reviews
We fix gaps in your profile, build service and location pages, and set up review requests after appointments.
Content & campaigns
Condition and treatment pages go live. Google, Meta or TikTok campaigns start where they make sense and policy allows.
Monthly report
A plain report on new-patient inquiries and where they came from. Then we put more into what’s working.
Privacy for vet clinics
Healthcare marketing has rules, and we follow them from day one. Your practice approves every page, ad and review reply before it goes live.
- HIPAA-conscious tracking: no protected health information in analytics, pixels, or call recordings sent to ad platforms
- No patient data uploaded to Google, Meta or TikTok for targeting or retargeting
- HIPAA doesn’t cover pet records, but client contact details are handled with the same care
- LegitScript certification obtained where platforms require it, such as addiction treatment
This is how we work, not legal advice. Your compliance officer or counsel has the final say on your obligations.
Vet marketing FAQs
Do you work with independent clinics? −
Can you promote specific services like dental or surgery? +
What do you measure? +
How long does it take? +
Get found for checkups and emergencies.
Book a free strategy call. We’ll check how you show up for “vet near me” and “emergency vet open now.”